The Google Publisher Center is the new update of Google News Publisher Center which provides valuable changes in a marketing channel. Google has made a point that Google Publisher Center is not a content management system. You can complete the writeups, design as usual, and upload the finished work in the portal. The goal of the Google Publisher Center is to help publishers to manage the content appearance in Google more easily.
What Is Google Publisher Center?
Google launched News Publisher Center in 2014. The publisher center is basically an interface where you can publish, manage, and monetize your content in Google News. It links thousands of articles from many publishing organizations and maintains continuous flow. The updated version of Google Publisher Center was launched in mid-December. It merges two Google tools that are Google News Publisher Center and Google News Producer. They altogether provide the best features for users.
There are two options available to personalize your publication. For adding the basic information about your publication use the General option. Here you can add details about verification URLs, contact details, and publication location. The other option is Visual Style. Here you can add visual elements like logos and fonts that identify your publication.
Getting Started with Google Publisher Center
1 submit general information
Firstly you will have to start with providing basic information about your profile. This will be needed in verifying your identity. Input all the necessary profile details into Google Publisher.
2 publishing content
You will not directly publish your content on Google Publisher. Instead, you will use the content tab to inform Google where your content is and how it should be categorized. Then you can go for adding sections. This will make sure that content appears under specific tabs in Google News. Now add the labels to highlight specific areas of your websites. Labels include satire, blog, press release, opinion, and user-generated.
3 Add images
It is the option where you upload or add different versions of your logo. With this, you can add your logo in the images tab of the Google Publisher center.
Google News allows its user to run ads. You can use Adsense to your account if you are looking to monetize. But keep in mind to not add too many ads to your content. Also, Google recommends using a strategy known as flexible sampling which offers limited access to the visitors. This way visitors can easily crawl into your site and get to know more about your brand.
5 Review and Publish your content
With the review and preview option, you can do the final check on your content. You can also preview the draft and check on the issues that can cause any trouble.
6 Advanced settings
There is a tab available named “Advanced” that allows you a handful of tools for testing variations. Settings like user permission with which you can control the account access, account settings that allow you to add, edit, or delete accounts, and account settings that will provide appropriate settings for your organization.
Google News Ranking Factors
When it comes to organic search Google News almost follows the same procedure used to rank search results. Google goes into more detail for examining the relevance and quality of content. The major factors that Google news determines algorithmically are prominence, the relevance of content, uniqueness, language, authority, and location. The Newsstand tab that is created by the Google staff, helps users to discover new sources according to their interests. However, quality matters most in the content. Apart from this, there are eligibility criteria that you will need to meet in order to get your content published in Google New. Let us look into the following eligibility criteria:
- Google has its own policy. Your content must not go against Google’s content policy. It should not contain baseless claims, harassment, false allegations, or plagiarized content.
- It should follow Google’s content and design guidelines. That is to create useful information, accurately describe your content, and do not add more links on a page.
- If you are publishing video content then it must meet the standard listed guidelines of the Youtube community.
- Your site should follow Google’s site requirements. Crawl’s path should be easy and secure for bots to navigate.
In the documentation provided by Google, it mentioned that the new sites must go through E-A-T which means expertise, authoritativeness, and trustworthiness. Evaluating content and websites for Google news is a critical observation for E-A-T than that of other Google searches. Google news emphasizes higher content quality. If your content is good your content is more likely to appear at the top.
Tracking Your Performance
There are a couple of ways through which you can track content performance inside the Google Publisher Center. Also, you can use a Google Analytics account with the rest of your traffic.
For content submission use RSS feed so that you can track the performance through www.google.com or www.url.google.com referrers. You can also set up tracking inside your publisher to know more about how users are interacting with your content. As suggested by Google, do not combine feed analytics numbers from the publisher center and referees as they perform the same task. So this may result in spoiling the entire data set.
Google news is a great way to get new readers without paying for additional ads. With the update in google news, Google has made it more efficient for publishers. Google Publisher Center is a great interface for publishers to share their content. The new update has technically made it possible for content from any site to appear in Google news. However, Google is strict with its policies and requirements. If you are looking to grab the new opportunity to publish your exceptional content, Google Publisher Center is a way to get more mileage.
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