Social Media Advertising is not just a buzzword anymore. Instead it is an amazing driver of leads and sales. Facebook, Twitter, and other social networks are bombarded with hundreds of millions of active consumers. So why would you not take advantage? In the ever advancing times of today, Businesses do not really have a choice of whether or not to do Social Media, the choice is how well they do it. So, wondering if there is anything more that you can be doing, now that your social media plan is up and running? Well, many social media networks offer paid advertising opportunities that enhance your online presence.
Paid Social is altogether very different from any other form of advertising. Mainly because of how the ad is displayed. It appears as native content to the social medium. A Facebook ad will look like a Facebook post. Therefore, they are a lot less disruptive and generate much higher engagement. In fact, paid marketing ads on these sites have over eight times the click rate than regular web ads. Not bad, right?
Why Paid Advertising?
Paid Social is a great opportunity for your business for two main reasons. These are inclusive of Advanced Targeting and Prevalence on mobile devices.
Owing to the fact that social networks gather such a large amount of user information, paid social is able to target your audience in a wider variety of ways than other online platforms. In addition to the traditional socio-demographic data, Social Media allows you to use interest, behavioral, and connection based targeting methods. Secondly, mobile users are already checking social content multiple times a day on their smartphones, Facebook/Instagram being the big winner. Paid Social is the best way to reach them frequently without being disruptive. So do not forget to design your ads with smartphones in mind!
Boosts the engagement
Social Media sites provide great options for targeting ads or contents to specific audiences. This is an inordinate way to make sure that you are actually investing your marketing budget wisely. Over time you post interesting, unique content and gain more and more visibility. However, what if you want to accelerate the process, Paid Social comes to the rescue.
The Choice Of Spectrum
Luckily, Social Media sites can help you narrow down your audiences even more. Like other online advertising channels, you can also target your advertisements to specific geographic areas. Perhaps you might also notice that your best customers seem to come from a certain set of demographics. Would it not be great if you could just focus your advertising on people who fit this profile?
The Advantage of Day-partying
Paid advertising can scale up as quick as you want. Moreover, you can leverage day-partying. Most people are not familiar with the term. If your business runs only around the time duration of 8am to 5pm, and you are looking for phone calls. Then, why would you want to broadcast your ads after 6pm? With day-partying it allows you to cherry-pick what hours you want your ads to show up.
In general, outsourcing an advertising campaign on social media requires an investment ranging between four hundred and fifty dollars to six thousand dollars. Your ad spend can be a little more flexible than the fixed price of hiring an agency or a social media manager. On most social media platforms, however, you can set your own ad spend budget based on a set of pricing options. One common pricing method is cost-per-click, or CPC. With this method, you pay for each click on your ad. Another common pricing method is cost-per-thousand-impressions, or CPM. Herein, you pay whenever a thousand people see your ad. Numbers may fluctuate depending on things like your bid amount, the relevance and placement of your ad, the audience, and also time of the day. Some platforms have a minimum ad spend, so you will also want to do your research when figuring out your budget.
Paid Social is a powerful way to raise awareness of your brand and boost your sales. However, doing it well takes a lot of time, passion and expertise. With Social Media Advertising, you get the ability to do some fancy targeting. On top of this, you can also ramp up your visibility on social media networks, of course. Social Media reaches even farther than we can. physically reach when it comes to the advertising industry. This utility can be used as an idea generator, trend mapper, and a strategic compass for all our online brand ventures. So what are you waiting for? Invest into advertisements on Social Media and get hold onto those budding prospects.
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