With 2020 closing, we evidently encountered a lot of changes. The pandemic and the economic shifts, in fact, saw more people working from home and spending way lesser time going out. This had a tremendous effect on the digital landscape altogether. So what is in store for 2021? What is going to happen? Here, we are going to underline some of the top digital trends that are anticipated to rule the year.
1. Remote Workforce
As of now, working remotely has given people more flexibility. It means less time or in fact no time commuting. People are searching for information and conducting more research for business and personal purchases. Consumers are using more subscription services for entertainment. Moreover, the fitness and business collaborations are happening online. There is evidently a fundamental shift in the way people spend their time.
2. Flexibility Is Critical
Think for a moment about the ways businesses and marketing have already been affected by this. For instance, businesses relying solely on foot traffic in commercial centres have had to rethink how they can draw people in. Jobs like food delivery have flourished in the year. This will change the way people think about dining out even after the pandemic. People working from home has led to more working out at home from treadmills to bikes, to online fitness classes. Wellness businesses may also never look the same.
3. Social Media Rules
There is saturation of any kind of industry and high time that you find a way to target your customers and identify the kind of content they look for online. People buy into people and not brands. It is extremely important to have a positive word of mouth. You need to understand how paramount Social Media is when you want to establish trust with consumers and prospects.
4. Digital Ad expenditure
Digital ad spending took a big hit early in 2020, but in many parts of the country it rebounded quite fast as the companies pivoted. Advertising on eCommerce platforms took a big jump and will do so in 2021. With more ad spend comes also more pressure for SEOs and digital marketers to perform and execute well.
5. Strategic Search Engines
Another one of the digital trends you need to know is the search intent and user intent. In 2021, the search engines are getting a lot smarter about identifying what the intent of a particular search is. There will be changes in the search engine parameters and sites need to be up to date with the new changes.
6. No more cookies
Another development impacting the upcoming year might be the beginning of the end of the cookies world. In fact, Chrome by the early 2022, will stop supporting third party cookies. It is quite obvious that where Google goes, the other will most likely follow. Now abilities to track and attract consumers will be affected in big ways. Expect a lot in 2021 as the marketers and experts try to understand what a world without cookies will actually look like.
7. Viral Content Marketing
We have definitely seen how effective viral marketing is. Trends of short videos on tik tok, have allowed many content creators and businesses alike to get a massive amount of exposure and reach. Moreover, Facebook and LinkedIn have a lot of ways to manipulate the algorithms so as to make your posts trending. Engagement is a very crucial aspect when you talk of the digital landscape.
2020 was a once in a generation opportunity to re-imagine completely how we do our jobs and run our companies. The huge value of gaining back an hour or more of time without commuting has changed the digital platform. More eyes are now gazing at the screens than ever before. These trends that are now being fast-tracked and accelerated. Such effectual digital trends will help people cope and rule both the pandemic situation and a post corona-vised world.
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